Digital marketing agencies that have conquered the first page of Google.

Digital marketing agencies that have conquered the first page of Google.

 

Few digital marketing agencies have conquered the first page of Google.

The first page of Google is the holy grail of digital marketing for every small business, moreover for B2B small businesses.

To appear at the first page of Google whenever a person searches for a product or service is a major digital marketing objective for every small business, overall for every B2B small business, because it represents a qualified lead generation marketing tool.

There are two manners to appear at the first page of Google. One manner is paying to Google for a Google AdWords advertising campaign to appear at the paid search results. The second manner is to do search engine optimization to the small business website to appear at the organic search results.

The first page of Google has 17 results. The first 4 and the last 3 are paid search results. The 10 results in the middle are organic (free of charge) search results.

Google says that if your business appears at the paid search results you will get a return of USD $ 2 for every USD $ 1 invested in AdWords.

Google also says that if your business appears at both places, paid and organic search results, you will get a return of USD $ 8 for every USD $ 1 invested in AdWords.

You can see Google methodology to estimate above numbers in the following link:

https://economicimpact.google.com/about/index.html#/?sections_activeEl=methodology

Google search engine has evolved during the last 19 years and keeps evolving to give search users the most relevant and useful information in the search results. Google mission is to satisfy search engine users’ needs every time they perform a search. Not an easy mission.

At the beginning, when Google launched the search engine, their engineers use links as a very important variable for the search engine algorithm. The websites with the higher number of important and high quality website incoming links ranked at the first page of the search results. Matt Cutts in 2010 explained very well how this worked in the following video:

 

 

If your website had the search term in the website content, and your website also had high quality incoming links, then you had high probabilities of appearing at the first page of Google for that search term.

Matt Cutts explained very well in the above video how Google search engine works. Cutts says that every time a person performs a search at Google, the search engine makes more than 200 questions, saying in a manner that Google search algorithm has more than 200 variables. Perhaps being the most important the search term (content) and the incoming links, as Cutts explained it at the above video.

Andrey Lippattsev from Google in 2016 said that the 2 most important variables for Google search engine were content and links pointing to your website. You can see the Lippattsev comment at the minute 30 in the following video:

 

 

Now we know from Matt Cutts and Andrey Lippattsev from Google, that there are more than 200 variables or ranking factors in the Google search algorithm, and we also know that the two most important are content and links pointing to your website.

Recently, on September 6, 2017, John Mueller from Google said in a Twitter that “awesomeness” is the most important ranking factor for Google.

Content and “awesomeness” are easy ranking factor to accomplish by every small business. All you have to do is to produce, publish and distribute relevant, high quality, and awesome content about your products, services, and customer needs.

Links pointing to your website is not an easy ranking factor to accomplish. Google takes into consideration natural links pointing to your website. Google does not take into consideration spammy links.

Matt Cutts explained very well in the following video how to get natural links pointing to your website, which is by producing and publishing high quality content. By accomplishing content and “awesomeness”, you will also accomplish links pointing to your website:

 

 

In essence, sooner or later, you will conquer the first page of Google if you keep, in a permanent manner, producing, publishing and distributing high quality, relevant, and awesome content about your products, services, and customer needs. You will end being an authority for Google and for the Google users about your business products and services.

We wanted to run a short and basic search experiment to see how important were content and links as ranking factor in our digital marketing for small business industry.

 

Google ranking factors
Google ranking factors

 

Following are the results.

Basically what we did was to perform different searches to search for digital marketing agencies using different relevant search terms.

We use the following search terms:

Digital Agency

Digital Marketing Agency

Digital Advertising Agency

Digital Agency for Small Businesses

Digital Marketing Agency for Small Businesses

Digital Advertising Agency for Small Businesses

Marketing Agency

Advertising Agency

Marketing Agency for Small Businesses

Advertising Agency for Small Businesses

Digital Marketing Agency for B2B Small Businesses.

We selected the above search terms based on the following study performed in 2011 about what search terms were used by search users when they wanted to search for digital agencies: “How potential clients search for an interactive agency”:

https://searchengineland.com/how-potential-clients-search-for-an-interactive-agency-67443

Our search experiment use MOZ domain authority and page authority as the variables to measure links pointing to the website. Domain Authority (DA) and Page Authority (PA) measure the quantity and quality of links pointing to the website. Both variables go from 0 to 100, being 100 the highest possible. If your website has DA and PA of 100 both, this means that your website has many links pointing to the website, coming from high quality websites, or websites that also have high DA and high PA.

Our search experiment use number of articles in the website as the variable to measure content.

Our search experiment did not measure “Awesomeness”.

Some of our search experiment conclusions are the followings:

  • You need quality content in your website to rank at the first page of Google.
  • You need quality links pointing to your website to rank at the first page of Google.
  • You can rank at the first page of Google with very few content in your website.
  • You can rank at the first page of Google with very few links pointing to your website.

Following we present the tables with our search experiment data which are open to further analysis.

Google Search phrase: Digital Agency

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Upanupwww.upanup.com364318/134>1001
Digital Agency Networkwww.digitalagencynetwork.com47414/5>2002
Digital Agency Networkwww.digitalagencynetwork.com47414/5>2003
Blitzwww.blitzagency.com4756225/2,220>2004
Wikipediawww.wikipedia.org1009642,794/2.9m>2005
Paramorewww.paramoredigital.com5058160/4,922    106
Commonplaceswww.commonplaces.com455480/3,529>2007
Clutchhttps://Clutch.co7276431/7,772>2008
Alternabitwww.alternabit.com324220/3,829      09
Upanup.comwww.upanup.com364318/134>10010

 

 

Google Search phrase: Digital Marketing Agency

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Uhuruhttps://uhurunetwork.com/384832/6,354>2001
Digital Agency

Network

https://digitalagencynetwork.com/47414/5>2002
Koozaihttps://www.koozai.com/5966331/917>1003
Clutchhttps://clutch.co/7276431/7,772>2005
Uhuruhttps://uhurunetwork.com/384832/6,354>2006
Connection Modelhttps://www.connectionmodel.com/293316/348>1007
Blue Fountain Mediahttps://www.bluefountainmedia.com/6672564/36,376>1008
8 Digitalhttp://8-digital.com/354133/1,870>2009
Forbeshttps://www.forbes.com969515,987/886k>100010

 

 

Search phrase: Digital Advertising Agency

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Digital Agency

Network

https://digitalagencynetwork.com/47414/5>2001
Top 50 Ad Agencieshttp://www.top50adagencies.com/284035/62      02
Blitzwww.blitzagency.com4756225/2220>2003
Indeedhttps://www.indeed.com929413,411/2,9m      04
PMGhttps://www.pmg.com/455459/520>2005
They Sayhttp://theysaydigital.com/11242/37      06
Report Gardenhttps://reportgarden.com/364546/77>2007
Helix Househttps://www.helixhouse.com4050135/1984>2008
Pinteresthttps://www.pinterest.com/1009769,444/6.6m      09
VMLhttps://www.vml.com/6066455/9,058>20010

 

 

Search phrase: Digital Agency for Small Businesses

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Iron Paperhttp://www.ironpaper.com/556380/10,025>2001
Kexinohttps://kexino.com/364687/187>2002
Small Business Trendshttps://smallbiztrends.com/82861,149/31,108>2003
Main Street Roihttps://www.mainstreetroi.com/405087/1,051>2004
Visifyhttps://visify.com/314222/191    135
Light Post Digitalhttp://lightpostdigital.com/27284/4    216
Digital Agency Rankingshttp://digitalagencyrankings.com/30359/86    237
Clutchhttps://clutch.co/7276431/7,772>2008
Forbeshttps://www.forbes.com969515,987/886k>10009
3AM Ideashttp://3amideas.com.au/223513/196    1110

 

 

Search phrase: Digital Marketing Agency for Small Businesses

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Visifyhttps://visify.com/314222/191    131
Clutchhttps://clutch.co/7276431/7,772>2002
Main Street Roihttps://www.mainstreetroi.com/405087/1,051>2003
Iron Paperhttp://www.ironpaper.com/556380/10,025>2004
Kexinohttps://kexino.com/364687/187>2005
Kexinohttps://kexino.com/364687/187>2006
Small Business Trendshttps://smallbiztrends.com/82861,149/31,108>2007
Light Post Digitalhttp://lightpostdigital.com/27284/4    218
3AM Ideashttp://3amideas.com.au/223513/196    119
Digital Agency Rankingshttp://digitalagencyrankings.com/30359/86    2310

 

 

Search phrase: Digital Advertising Agency for Small Businesses

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Kexinohttps://kexino.com/364687/187>2001
Main Street Roihttps://www.mainstreetroi.com/405087/1,051>2002
Visifyhttps://visify.com/314222/191    133
Clutchhttps://clutch.co/7276431/7,772>2004
Iron Paperhttp://www.ironpaper.com/556380/10,025>2005
Aumhttp://www.aumcore.com/3747141/1,236>1006
Entrepreneurhttps://www.entrepreneur.com/939410,335/204k>2007
Light Post Digitalhttp://lightpostdigital.com/27284/4    218
Forbeshttps://www.forbes.com969515,987/886k>10009
Emergent Digitalhttps://emergentdigital.com/16170/0    4010

 

 

Search phrase: Marketing Agency

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
PMGhttps://www.pmg.com/455459/520>2001
Digital Agency

Network

https://digitalagencynetwork.com/47414/5>2002
Top 50 Ad Agencieshttp://www.top50adagencies.com/284035/62      03
Blitzwww.blitzagency.com4756225/2220>2004
Wikipediawww.wikipedia.org1009642,794/2.9m>2005
Wikipediawww.wikipedia.org1009642,794/2.9m>2006
Koozaihttps://www.koozai.com/5966331/917>1007
Altitude Marketinghttps://altitudemarketing.com/525846/3,477>2008
Uhuruhttps://uhurunetwork.com/374835/5,921>20010

 

 

Search phrase: Advertising Agency

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Wikipediawww.wikipedia.org1009642,794/2.9m>2001
Wikipediawww.wikipedia.org1009642,794/2.9m>2002
The Balancehttps://www.thebalance.com8084323/15,677>2003
The Balancehttps://www.thebalance.com8084323/15,677>2004
PMGhttps://www.pmg.com/455459/520>2005
Adweekhttp://www.adweek.com/93935,684/592k>2006
Ad Agehttp://adage.com/92933,927/723k>2007
Ad Agehttp://adage.com/92933,927/723k>2008
Management Study Guidehttp://managementstudyguide.com/434610/3,515>2009
Business Dictionaryhttp://www.businessdictionary.com/7983703/40,790>20010

 

 

Search phrase: Marketing Agency for Small Businesses

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Iron Paperhttp://www.ironpaper.com/556380/10,025>2001
Kexinohttps://kexino.com/364687/187>2002
Iron Paperhttp://www.ironpaper.com/556380/10,025>2003
Clutchhttps://clutch.co/7276431/7,772>2004
Visifyhttps://visify.com/314222/191    135
LucidPresshttps://www.lucidpress.com5966339/1,596>1006
Marketing Eyehttp://www.marketingeyeatlanta.com/283917/9,466>1007
Cicle Marketinghttp://circlemarketing.com/303820/411>508
Small Werkshttp://www.smallwerks.com20307/186     09
Main Street Roihttps://www.mainstreetroi.com/405087/1,051>20010

 

 

Search phrase: Advertising Agency for Small Businesses

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
Kexinohttps://kexino.com/364687/187>2001
Entrepreneurhttps://www.entrepreneur.com/939410,335/204k>2002
Visifyhttps://visify.com/314222/191    133
Iron Paperhttp://www.ironpaper.com/556380/10,025>2004
HubSpothttps://www.hubspot.com90908,796/85,938>2005
LucidPresshttps://www.lucidpress.com5966339/1,596>1006
The Guardianhttps://www.theguardian.com97946,151/298k>2007
Hortonhttp://www.hortongroup.com/5058196/10,200>1008
Business 2 Communityhttp://www.business2community.com8285934/8,687>2009
Small Werkshttp://www.smallwerks.com20307/186      010

 

 

Search phrase: Digital marketing agency for B2B small businesses

AgencyWebsiteDAPAEstablished Links. Root Domains/Total LinksArticlesRank
MSalesLeadswww.msalesleads.com11225/8>2001
Tastic Marketinghttps://www.tasticmarketing.com/20339/17>502
LinkedInhttps://www.linkedin.com10097148k/11.1m>2003
Iron Paperhttp://www.ironpaper.com/556380/10,025>2004
Fired Up Digitalhttp://firedupdigital.com/26285/139>505
Demand Gen Reporthttps://www.demandgenreport.com/6470172/94,061>1006
Smart Insightshttp://www.smartinsights.com/8181618/17,863>2007
Smart Insightshttp://www.smartinsights.com/8181618/17,863>2008
Adweekhttp://www.adweek.com/93935,684/592k>2009
Launch & Hustlehttp://www.launchandhustle.com/324126/960    2010

 

You can read our previous article in the following link:

http://msalesleads.com/small-business-authority-and-its-importance-for-google-search-ranking/

About the Author:

This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.

Julio Sanoja Rial
Julio Sanoja Rial

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