Does a small business need a digital marketing consultant?
Does a small business owner need a digital marketing consultant?
Yes, he does.
A digital marketing consultant is a subject matter expert that will tell the small business owner how to fill the gap between where he is right now and where he wants to be in the future in terms of digital marketing positioning.
A digital marketing consultant is the right person to design the digital marketing strategy for the small business owner to position his small business in Internet.
A digital marketing consultant is the strategist.
Every digital marketing positioning project needs a strategy.
Every digital marketing positioning project for a small business needs a strategy and the consultant is the strategist.
Consulting first, strategy second, execution third, testing and adjusting fourth, maintenance fifth. These are the methodology phases.
These are the phases of a digital marketing project: consulting, strategy, execution, testing and adjusting, maintenance.
What to do to position a small business in Internet?
How to position a small business in Internet?
We have repeat it several times, and here we go again. This is our mantra for a digital marketing project for a small business:
Every digital marketing positioning project for a small business has four major components: Media, Content, Google, and Ads.
Media, Google and Ads are the tactic components, and Content is the strategic component.
Media includes the owned digital media channels that every small business needs to design, develop and maintain, and these are the website, blog, social network pages, email newsletter app, webinar app. Media also includes the paid media campaigns such as the digital PR campaigns.
Google includes all the Google marketing products and all the Google website, webmaster and link guidelines. The Google marketing products are Gmail, Analytics, AdWords, My Business, MAPS, Search Console, Tag Manager, Plus, Communities. The Google guidelines are all those guidelines that Google has developed to help small businesses to comply with the Internet ethics and performance requirements. There are Google guidelines for website development, content development and link building development.
Ads includes the Google AdWords search campaign and the Google and Facebook display advertising campaigns
Content include the content production and distribution. This is the strategic component. Content is the key component. Content is the king in Internet.
Content is the strategic component since it is a specific task for every small business depending upon the products, services and customer’s needs.
Media and Google are one time tasks, whereas Ads and Content are permanent and frequent tasks.
A digital marketing consultant for small business is the digital architect responsible for the design of the strategic plan, and also responsible for the follow up of the project phases.
Yes, a small business owner needs a digital marketing consultant for the digital marketing project success.
You can read our previous article in the following link:
About the Author:
This article was written by Julio Sanoja Rial, CEO, Founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.