How much should B2B small businesses invest in digital marketing?
B2B small businesses should invest in digital marketing at least an amount between USD $ 15,000 and USD $ 30,000 per year in a permanent manner.
Digital marketing investment for B2B small business has three components: Advertising campaigns, content campaigns, and digital agency monthly fee.
If the B2B small business invests USD $ 15,000 annually, we can share this investment in the following manner: USD $ 3,000 for agency fee, USD $ 6,000 for content campaigns, and USD $ 6,000 for advertising campaigns.
If the B2B small business invests USD $ 30,000 annually, we can share this investment in the following manner: USD $ 6,000 for agency fee, USD $ 12,000 for content campaigns, and USD $ 12,000 for advertising campaigns.
If the B2B small business already has its owned digital media designed and developed, then there is no need for additional investment in digital marketing.
However, if the B2B small business does not have its owned digital media already designed and developed, then the B2B small business needs to make one-time investment of USD $ 3,000 to design and develop the B2B small business owned media channels: Website, blog, social networks company pages, directory listings, guest blog pages, email marketing platform.
This annual digital marketing investment will generate qualified leads every month for the B2B small business, in a permanent manner. Prospects will always find, see, and remember the B2B small business whenever they need its products and services.
This annual digital marketing investment will position the B2B small business, its products, services, and brands in the digital media, making the qualified prospects easy to find it when they need it.
This annual digital marketing investment will position the B2B small business at the four main digital places: first page of Google, social networks, email marketing, and Internet; making the B2B small business easy to find, see, and remember.
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About the Author:
This article was written by Julio Sanoja Rial, CEO, founder and digital marketing consultant at MSalesLeads, a digital marketing agency for small businesses. We help small businesses to go and grow their businesses online.